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Instructor’s Test Bank (TB) for Strategic Market Management, 9th Edition, David A. Aaker, ISBN 9780470317242, (Download Right Away) Sale!

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Instructor’s Test Bank (TB) for Strategic Market Management, 9th Edition, David A. Aaker, ISBN 9780470317242, (Download Right Away)

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Instructor’s Test Bank (TB) for Strategic Market Management, 9th Edition, David A. Aaker, ISBN 9780470317242, (Download Right Away) 

This is not an original text book or ebook version of original text book. This is Instructor’s Test Bank!

A test bank you buy with us may include multiple choice questions, short answer questions, essay questions, true and false questions, and matching questions. The questions are followed by their correct answers, so it becomes easier for you to learn them. Some solutions may even go ahead and also provide you with information like the reference page. You may find the zip folder contains DOC, PDF, DOCX and RTF formats. Please download sample for your confidential!

Chapter 1 Strategic Market Management: An Overview

Part I STRATEGIC ANALYSIS

Chapter 2 External and Customer Analysis

Chapter 3 Competitor Analysis

Chapter 4 Market/Submarket Analysis

Chapter 5 Environmental Analysis and Strategic Uncertainty

Chapter 6 Internal Analysis

Case Challenges for Part I

Part II CREATING AND IMPLEMENTING STRATEGIES

Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability

Chapter 8 Alternative Value Propositions

Chapter 9 Building and Managing Brand Equity

Chapter 10 Energizing the Business

Chapter 11 Leveraging the Business

Chapter 12 Creating New Businesses

Chapter 13. Global Strategies

Chapter 14 Setting priorities for Businesses and brands—The Exit, Milk, and Consolidate Options

Chapter 15 From Silos to Synergy—Harnessing the Organization

Case Challenges for Part II

– Hobart

– Dove

– Competing Against Wal-Mart

– Contemporary Art

– Sony vs. iPod

Appendix: Planning Form

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